Senior digital strategy advice for SEO, Google AI Overviews, generative engine optimisation and analytics.
ROKO Consulting is an independent Sydney-based consultancy specialising in search engine optimisation (SEO), generative engine optimisation (GEO), AI Search visibility and digital analytics. Led by Robert Kotulic, with over 17 years of industry experience, ROKO helps Australian organisations plan improvements across traditional and AI-powered search.
Practical strategies for financial services, insurance, government and complex digital environments.
ROKO Consulting gives you direct access to an independent adviser with over 17 years in digital, search and analytics, including more than seven years in financial services.
Robert’s work spans SEO strategy, analytics, website migrations and emerging AI Search. His experience includes ANZ, ING, IAG/NRMA Insurance, the Australian Taxation Office, ABC and Wesfarmers Industrial & Safety.
In organisations with extensive content, multiple stakeholders and established approval processes, recommendations need to be practical to implement. ROKO brings this context to reviews of search visibility, content and measurement.
Engagements focus on reviews, assessments and actionable roadmaps. You work directly with Robert to establish priorities and give your internal team or delivery partners a clear brief.
View Robert’s professional background on LinkedIn
Search Engine Optimization in the Age of AI
A practical, textbook-style guide to SEO, AI Overviews and generative search—written for marketing professionals, website owners, students and organisations building modern search capability.
View the book on Amazon →Choose a defined review or shape a project around your situation. Every engagement is designed to leave you with a clear diagnosis, priorities and practical next steps.
Independent advice covering traditional SEO, GEO, Google AI Overviews, technical priorities and AI Search visibility.
Assess search visibility risks before a relaunch, with technical reviews, migration planning and content preservation.
Use Google Analytics 4 and Google Search Console to assess performance and support practical decisions.
Evidence-based recommendations to improve content relevance, structure, clarity and usefulness for readers and search systems.
An independent second opinion on whether your campaigns, spend and landing pages are working together.
Practical sessions that help teams understand SEO, AI search, content and measurement.
Assess how clearly your website explains your organisation and its expertise, how easily search systems can access the content, and where useful information is missing. Reviews consider content quality, technical accessibility, entity clarity and evidence supporting your claims.
The outcome is a prioritised set of recommendations for your team, with a measurement plan for relevant search experiences. The scope can form part of an SEO & AI Search strategy review. Rankings, citations and AI recommendations cannot be guaranteed.
Every business has different priorities, challenges and opportunities. ROKO Consulting does not start with a pre-built strategy or generic checklist.
I take the time to understand your organisation, website, customers, data and internal capabilities before developing practical recommendations specific to your situation.
You work directly with an experienced senior adviser throughout—so the advice is independent, commercially focused and designed around what your business genuinely needs.
Advice shaped by your business needs, not by a media budget, software licence or implementation retainer.
Search, content, analytics and customer experience are considered together—not as isolated channels.
Recommendations are ranked by likely impact, effort, risk and timing so your team knows what to do next.
Experience across banking, insurance, government, media, retail and agency environments.
A simple engagement model that keeps the focus on the decision you need to make and the outcomes you need to improve.
We clarify the problem, context, desired outcome and whether ROKO Consulting is the right fit.
Your data, website, market and current activity are reviewed through the lens of the agreed question.
You receive prioritised findings and a practical path forward your team can understand and use.
What these services involve, how search discovery works and what to expect from independent advice.
SEO helps people find a website through search engines. GEO, or generative engine optimisation, describes work intended to improve visibility in AI-generated answers. The two overlap: accessible pages, useful content and clear evidence of expertise matter to both. ROKO considers them together within a search strategy, rather than treating GEO as a shortcut or a separate set of guaranteed ranking techniques.
AI Search optimisation considers how an organisation and its content can be discovered and understood in search experiences that generate answers. These include Google AI Overviews and AI Mode, as well as search-enabled tools such as ChatGPT and Perplexity. A review examines accessibility, content and how the business is described, then identifies practical improvements and ways to monitor results.
Businesses can improve their eligibility by making pages crawlable, indexable and useful. Google says its existing SEO fundamentals apply to AI Overviews and AI Mode; there is no special schema required for inclusion. Accurate information and clear supporting evidence help readers assess a page. Whether Google displays an AI Overview or selects a particular source varies by query and cannot be guaranteed.
Start with clear, accurate information about your services, location and experience. Publish useful material supported by evidence and maintain consistent public business information. For ChatGPT search, allow OAI-SearchBot to access relevant pages and check that hosting protections do not block it. This enables discovery, but does not guarantee a mention, citation or recommendation. Search access is distinct from allowing model-training crawlers.
Yes. Crawlability, useful content and clear site structure remain foundations for search discovery. Google states that its SEO best practices also apply to AI Overviews and AI Mode. Other AI platforms use different systems, so results will vary. A sensible strategy combines established SEO work with observation of relevant AI answers, referral traffic and the enquiries that follow.
An independent SEO consultant reviews your website, data and business objectives, then recommends what to prioritise. Work can include technical assessments, content reviews, migration advice and measurement planning. At ROKO, engagements focus on senior advice and practical roadmaps that your team or delivery partners can implement. The scope is agreed around the decisions you need to make.
Yes. ROKO’s advisory focus includes financial services, insurance and government. Robert Kotulic’s professional experience includes ANZ, ING, IAG/NRMA Insurance and the Australian Taxation Office, alongside other major organisations. This background informs recommendations for complex websites and stakeholder environments. These references describe professional experience; they do not imply that those organisations currently engage or endorse ROKO Consulting.
Yes. ROKO Consulting is based in Sydney and serves organisations across Australia. Services include SEO and AI Search strategy, GEO and Google AI Overviews reviews, technical SEO and relaunch advice, content optimisation, analytics and training. Each engagement starts by clarifying your objectives, current challenges and internal capabilities so the recommendations fit your organisation and the agreed scope.
Further reading: Google’s guidance on AI features and websites and OpenAI’s crawler documentation.
Start with a short conversation about the decision, problem or opportunity in front of you.