Independent digital strategy · Sydney

Get clarity before your next digital decision.

Senior, independent advice for organisations navigating SEO, AI search, analytics, website relaunches and paid media—without the agency overhead or a sales-led recommendation.

Practical recommendations · Clear priorities · Sydney-based
Selected organisations I’ve worked with
ANZ, ING, IAG, NRMA Insurance, ABC and Australian Taxation Office General Assembly, Wesfarmers Industrial and Safety, OnePath, NAVAIR Jet Services, Legend and WPP
Cover of Your SEO Guide by Robert Kotulic
Published author

Author of Your SEO Guide

Search Engine Optimization in the Age of AI

A practical, textbook-style guide to SEO, AI Overviews and generative search—written for marketing professionals, website owners, students and organisations building modern search capability.

View the book on Amazon  →
Consulting services

Focused advice for high-impact decisions.

Choose a defined review or shape a project around your situation. Every engagement is designed to leave you with a clear diagnosis, priorities and practical next steps.

01

SEO & AI Search Strategy

Understand where visibility is being won or lost across Google and emerging AI discovery.

  • SEO, AIO and GEO performance review
  • Competitor and opportunity analysis
  • Prioritised 90-day action plan
From $1,990 AUD
02

Website Relaunch SEO

Protect established authority and turn a risky migration into a structured growth opportunity.

  • Pre-launch requirements and checks
  • Redirect and content migration strategy
  • Post-launch monitoring plan
From $1,990 AUD
03

GA4, Analytics & Reporting

Move from dashboards full of numbers to measurement that supports real decisions.

  • Tracking and reporting review
  • Measurement framework
  • Actionable customer insights
From $1,990 AUD
04

Content Optimisation

Strengthen content quality, findability and usefulness across search and AI-assisted journeys.

  • Content performance review
  • Quality and intent assessment
  • Prioritised optimisation plan
From $1,500 AUD
05

Google Ads Review

An independent second opinion on whether your campaigns, spend and landing pages are working together.

  • Campaign structure and targeting
  • Search term and spend analysis
  • Conversion and landing-page review
From $990 AUD
06

Training & Workshops

Practical sessions that help teams understand SEO, AI search, content and measurement.

  • Tailored to your team and sector
  • Plain-English frameworks
  • Actionable examples and exercises
From $490 AUD
Why ROKO Consulting

A senior second opinion, grounded in experience.

You work directly with the person analysing your problem and shaping the recommendation. The goal is not a longer report—it is a better decision.

01

Independent perspective

Advice shaped by your business needs, not by a media budget, software licence or implementation retainer.

02

Commercial context

Search, content, analytics and customer experience are considered together—not as isolated channels.

03

Clear prioritisation

Recommendations are ranked by likely impact, effort, risk and timing so your team knows what to do next.

04

Enterprise experience

Experience across banking, insurance, government, media, retail and agency environments.

How it works

From uncertainty to a practical plan.

A simple engagement model that keeps the focus on the decision you need to make and the outcomes you need to improve.

1

Initial consultation

We clarify the problem, context, desired outcome and whether ROKO Consulting is the right fit.

2

Focused analysis

Your data, website, market and current activity are reviewed through the lens of the agreed question.

3

Clear recommendations

You receive prioritised findings and a practical path forward your team can understand and use.

Need a second opinion?

Start with a short conversation about the decision, problem or opportunity in front of you.