Senior Digital Strategy Advisor
SEO & AI Visibility • Analytics • Digital Strategy • Website Relaunch
I advise Australian businesses on improving digital performance, online visibility, and growth through strategic guidance.
Need an experienced second opinion on SEO, AI visibility, analytics, paid performance, content strategy, or website relaunch planning? I provide practical guidance to help you assess your options and determine the right path forward.
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Selected Experience
SEO, AI Visibility & Digital Strategy Expertise
SEO & AI Visibility Strategy
Strategic guidance to improve SEO performance, AI visibility, and growth.
Advisory Focus
✓ SEO strategy & technical direction
✓ Google AI Overviews / AI visibility
✓ GEO / answer optimisation
✓ content opportunities
Analytics & Growth Insights
Turn analytics into clearer insights for smarter digital decisions.
Advisory Focus
✓ GA4 / analytics interpretation
✓ customer behaviour insights
✓ performance diagnosis
✓ growth opportunity identification
Website Relaunch Advisory
Protect traffic, rankings, and analytics during relaunches and migrations.
Advisory Focus
✓ SEO preservation
✓ migration risk reduction
✓ analytics continuity
✓ relaunch planning
Content Strategy
Improve content, site structure, and digital strategy for stronger growth.
Advisory Focus
✓ content optimisation
✓ information architecture
✓ topic strategy
✓ conversion opportunities
Paid Search Strategy
Strategic paid campaign review to uncover inefficiencies and growth opportunities.
Advisory Focus
✓ Google Ads strategy
✓ campaign performance review
✓ landing page effectiveness
✓ budget efficiency
Training & Capability
Strategic training and mentoring to strengthen digital team capability.
Advisory Focus
✓ team workshops
✓ executive briefings
✓ mentoring & advisory sessions
✓ capability uplift