Sydney Digital Strategy Consultant: SEO, SEM/GDN, Web Analytics, Content, Social, CRO

Digital Services for Small to Medium (SMEs) and Large Businesses

Digital Presence Optimisation: Data driven Digital Strategies centered around key SEO principles – quality content, site accessibility, improved presence all around the web.

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Let me share with you my 12+ years of experience in Search Engine Optimisation (SEO), Web Analytics + many years with SEM/PPC/GDN, Content Strategies, gained while working with many leading businesses and brands in Australia including: ANZ Bank, E*TRADE, ING Australia, IAG/NRMA Insurance, ABC, RAMS, AMP and consulted to many other businesses in Australia.


Robert Kotulic - Sydney SEO ConsultantRobert Kotulic
Consultant – Digital Strategy | SEO | SEM | Analytics
Call: 0415 503 233

My Client Side, Agency Side and Independent Consulting Work Includes

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Digital Strategy

Workshops / Training

CRO / Web Analytics

Example of my past SEO work – done fully in-house

Case Study - Google Ranking Improvements

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rokoBlog Digital / Search Marketing Posts

Bring Your SEO In-House

SEO is often seen as too complicated to bring in-house and as a result, many companies choose to engage SEO agencies to manage their ongoing SEO activities as the only option.   Is fully outsourcing your ongoing SEO really the best option? SEO impacts and is impacted by a broad variety of factors and activities, ranging from ‘Technical Stuff’, Content, Online Visibility, Business Relationships, Brand, PR / Comms and so on. Basically, almost any change on your website and any presence you have all around the Web can impact your SEO performance – either in a positive or a negative way. The negative impact also includes missed opportunities. SEO should be fully integrated with your other activities, including those in sales, brand, product, comms and so on. Even your legal team should have a basic understanding of SEO for their sign off. Considering the importance of SEO (= its great potential to drive leads and sales) and the fact that SEO impacts and is impacted by so many other activities, it makes sense to consider, if fully outsourcing this key function is the best option for your business. You probably don’t have in-house resources to take care of your SEO needs on a full time basis. This may not be a problem. SEO consists of addressing On-Page factors (including Technical) and Off-Page factors (your presence on other websites): On-Page SEO typically requires one-off, large(er) amount of work to be done to address the technical factors, initial keyword research, existing copy optimisation, metadata, internal links, navigation, and so on. After the initial ‘higher volume of work’ done with a help from an SEO professional, the ongoing SEO work... read more

SEO Approach That Works (for a good business)

SEO has been around for so many years. Some love it, some don’t, however no one can ignore it. SEO idea is a simple one – a large number of people use Google to find information and having a prominent presence in search results will lead to an increase in site visits from people who are actively looking for products, services and information you offer. With so much noise on the Internet – this is a unique situation where potential customers tell you what and when they need. Financial services is a great example, as nobody searches ‘car insurance’ just for fun. The Challenges SEO struggles with a bad reputation as some push the boundaries to make it to the top spot in Google (some temporary, some longer lasting), damaging the quality of information available online. There is still a huge volume of spam happening in forums and blog comments which is unfortunate. Furthermore, SEO is not that easy to implement – it requires creativity, scientific approach and TIME. With a large number of SEO experts and agencies on the market, some clients had bad experiences with no results achieved or even worsening performance after getting into SEO. SEO takes time – either good or bad (or no) results will be clear only after a few months. Measuring SEO success is also a challenge. Rankings are important, however do not tell the whole story. SEO traffic is important, however the impact of other marketing activities on SEO is harder to measure accurately (branded vs. non-branded traffic challenge – many visitors convert on a branded keyword after arriving to your site... read more

ROKO Quick SEO Tip #1: Meta Title Tags

SEO: How To Optimise (Meta) Title Tags WHAT Are Title Tags <title>….</title> Title Tags appear in search results as a clickable, linked text. Title Tags are also visible in browser’s Tab. Google will show Title Tags as defined in your CMS/code <title>…</title> if they are optimised and relevant, otherwise Google is likely to show a different Title Tag, sometimes based on your domain name and page title.   WHY Are Title Tags Important Title Tags significantly impact rankings in search engines (Google). Properly written and optimised Title Tags can significantly impact search engine rankings and click through rate (CTR) from search engine results page.   HOW To Optimise Title Tags Do write a keyword rich statement, or separated phrases / keywords Do use unique Title Tags on every page Do stay around 50, but below 60 characters Do use relevant, targeted keywords Do include branding – if your brand name is short, use it in the beginning; if too long, use it at the end Do try to use hyphens to separate phrases, if relevant Do Capitalise Each Word Don’t stuff the title tags with the same... read more

Obsession With Google SEO Announcements

Google is doing a great job providing more and more detailed updates regarding its search algorithm and relevant changes. Matt Cutts seems like a great guy who’s been happy for many years to spend his time explaining all things SEO and beyond. I really liked his TED presentation on trying a new thing for 30 days: Matt Cutts – Try something new for 30 days – TED Talk (note: this is a 100% natural link, I haven’t received any payment or any other incentive from Matt Cutts). That’s really great, however… There seems to an obsession with and hanging on every word (and possible meanings) with each and every announcement, interview, etc. Some SEOs seem to be spending too much time focusing on what others say and what can it mean than on doing the right thing and helping businesses build a great online business by improving their online presence, which will also significantly contribute to great SEO outcomes. Google will tell you exactly what Google wants you to know. With 200+ factors being considered for SEO (as Google told us many times :), while it’s quite a challenge to list all of those factors (and even ‘groups’ of those factors they belong to – as many will have a close correlation), the key is to understand what the KEY factors are, what is their impact on SEO and more importantly even beyond SEO – on users, brand / positioning, perception, etc. One example is page load time / page speed. No doubt this factor is one of 200+ factors considered for SEO (Google told us so) and is important for users (that’s... read more

Overview Of Digital Marketing Solutions

SEO, SEM & Content Strategies

~ Develop or Review SEO Strategy
~ Develop or Review SEM Strategy
~ Create and Distribute Content
~ Review Search Agency

Improve Knowledge & Processes

~ SEO Training
~ Understand Your Customers
~ Know Your Competitors
~ Consider New Online Opportunities

Use Meaningful Reports

~ Automate Reporting / Dashboards
~ Use Google Analytics & SiteCatalyst
~ Analyse Path To Purchase
~ Define Key Metric