Sydney SEO Consultant + SEM/GDN, Analytics & Content Strategies

SEO Services for Small to Medium (SMEs) and Large Businesses

Search is AMAZING! There is not a better (marketing) feeling than seeing your SEO rankings, traffic and conversions go UP! You make the right changes on your website, improve references around the Web and your performance in the mighty Google improves!

Let’s chat about how SEO can help YOU!

Let me share with you my 10 years of experience in Search Engine Optimisation (SEO) + many years with SEM/PPC/GDN, Content Strategies and Web Analytics, gained while working at/with ANZ Bank, E*TRADE, ING Australia, IAG/NRMA Insurance, ABC and consulted to many other businesses in Australia.



Robert Kotulic - Sydney SEO ConsultantRobert Kotulic
Consultant – Digital Marketing | SEO | SEM | Analytics | Content
Call: 0415 503 233

My Client Side, Agency Side and Independent SEO Consulting Work Includes



SEO, SEM & Content Strategies

SEO Workshops / Training

Web / SEO Analytics

Example of my past SEO work – done fully in-house

Case Study - Google Ranking Improvements

Get in touch

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Featured SEO Solutions

Complete SEO Solution

Duration: 6 Months +
  • All Aspects Of On-Page Optimisation
  • Technical Audit and Recommendations
  • Online Visibility / Backlinks Strategies
  • Implementation Assistance
  • Customised SEO Training / Workshop
  • Ongoing SEO Reporting
Ask About This Option

SEO Training / Workshops

1-6 hours
  • Sydney Based SEO Workshops
  • Learn SEO Theory
  • Lear How To Apply Your New SEO Knowledge
  • Hands On, Practical Examples
  • Copywriting With SEO In Mind
  • Customised
Ask About This Option

rokoBlog Digital / Search Marketing Posts

“SEO is easy”

I’ve heard quite a few times that Search Engine Optimisation (SEO) is easy, that you just need to use keywords on your website and get links to your site and it’s all done. It’s easy. So is it really that easy? In theory, SEO is quite straightforward (or ‘easy’) and that probably explains the tens of thousands of SEO experts and agencies all around the world. Yes, it is easy to... read more

ROKO Quick SEO Tip #11: Optimising Existing Backlinks For Big Brands

SITUATION: Well known brands typically have a large number of existing backlinks. Most of those naturally point to a homepage.   SOLUTION: Where possible, make specific topic links point to the most relevant page on your site.   EXAMPLE: Banks; Topic: Superannuation; Superannuation related Backlinks often point to a homepage; Where possible, point them to the main Superannuation page (except when targeting Super on the homepage).   A quick... read more

Bring Your SEO In-House

SEO is often seen as too complicated to bring in-house and as a result, many companies choose to engage SEO agencies to manage their ongoing SEO activities as the only option.   Is fully outsourcing your ongoing SEO really the best option? SEO impacts and is impacted by a broad variety of factors and activities, ranging from ‘Technical Stuff’, Content, Online Visibility, Business Relationships, Brand, PR / Comms and so... read more

SEO Approach That Works (for a good business)

SEO has been around for so many years. Some love it, some don’t, however no one can ignore it. SEO idea is a simple one – a large number of people use Google to find information and having a prominent presence in search results will lead to an increase in site visits from people who are actively looking for products, services and information you offer. With so much noise on... read more

ROKO Quick SEO Tip #1: Meta Title Tags

SEO: How To Optimise (Meta) Title Tags WHAT Are Title Tags <title>….</title> Title Tags appear in search results as a clickable, linked text. Title Tags are also visible in browser’s Tab. Google will show Title Tags as defined in your CMS/code <title>…</title> if they are optimised and relevant, otherwise Google is likely to show a different Title Tag, sometimes based on your domain name and page title.   WHY Are Title Tags... read more

Obsession With Google SEO Announcements

Google is doing a great job providing more and more detailed updates regarding its search algorithm and relevant changes. Matt Cutts seems like a great guy who’s been happy for many years to spend his time explaining all things SEO and beyond. I really liked his TED presentation on trying a new thing for 30 days: Matt Cutts – Try something new for 30 days – TED Talk (note: this is a... read more

Overview Of Digital Marketing Solutions

SEO, SEM & Content Strategies

~ Develop or Review SEO Strategy
~ Develop or Review SEM Strategy
~ Create and Distribute Content
~ Review Search Agency

Improve Knowledge & Processes

~ SEO Training
~ Understand Your Customers
~ Know Your Competitors
~ Consider New Online Opportunities

Use Meaningful Reports

~ Automate Reporting / Dashboards
~ Use Google Analytics & SiteCatalyst
~ Analyse Path To Purchase
~ Define Key Metric